The Advertising age encyclopedia of advertising / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf

REF HF5803 .A38 2003

 

 

A broad look at the history of the advertising industry, including profiles of over 120 advertising agencies, 160 advertisers, brands, and campaigns, 47 biographies, and 68 thematic essays. Covers the history of advertising in different regions and countries, as well. The volume also contains illustrations to accompany the information presented.

Reviews: Choice 4/1/2003; Booklist 5/15/2003

 

 

Business statistics of the United States / Cornelia J. Strawser

REF HA3001 .B875 2000

 

 

Provides historical information about the US economy going back to WWII or background information to help interpret economic trends based on past. Good source for trends in economics, showing cycles in business. It is divided into four parts: Annual values, description of the North American Industry Classification System and its difference from the Standard Industrial Classification system, summery of annual values from early years, and data by state and region of employment and personal income.

Reviews:

Of 2004 edition: Reference and Research Book News 5/1/2004; Choice 9/1/2004

Of 2006 edition: Reference and Research Book News 5/1/2006

 

 

Encyclopedia of consumer brands / editor, Janice Jorgensen

HF5415.3 .E5271994

 

 

This three volume set details the background information and history of over 600 famous brands. It gives their business information and numbers, but it also contains facts and a bibliography of the company. While the information is outdated, as was published in 1994, these are some of the biggest companies in the world, and their products are still in existence today, so the history and factual information would prove relevant even to this day. This would provide a good companion and background information, when seeking information on any of these companies.

Reviews: Booklist 2/15/1994; Library Journal 3/1/1994; Choice 7/1/1994

 

 

Hoover’s handbook of American business 2005.

HF3010 .H669 2005

Hoover’s handbook of emerging companies 2005.

HD2785 .H66x 2005

Hoover’s handbook of private companies, 2006.

REF HG4057 .A28616 2006

Hoover’s handbook of world business.

HG4009 .H66 REF

 

 

Hoover's puts out four series of books, each focuses on a different sector of the business world, on a regular basis. These books list detailed company information, from histories to statistical information, and it provides some good background information on companies, in a book-based format.

Reviews: Reference and Research Book News 8/1/2005

 

 

Historical statistics of the United States : earliest times to the present / Susan B. Carter

REF HA202 .H57 2006

 

 

When the US Census Bureau no longer felt their edition was a priority, this because their authorized edition. Covers areas such as population, work and welfare, economic structure and performance, economic sectors, and governance and international relations. Proves to be a good guide for understanding relevant statistics and business information.

Reviews: Library Journal 6/1/2006; Choice 9/1/2006

 

 

Market Share Reporter

REF HF5410 .M35

 

 

This is a two volume set, which now combines both Market Share Reporter and World Market Share Reporter, which have been printed annually since 1990 and 1997 respectively. There are over 3,600 entries of different companies, brands, products, services, and commodity market shares. It includes marketing information and tables with its data, as well as annotated notes on the business entries.

Reviews: No reviews available about current editions, although there is a review for the first edition in Choice 7/7/1991

 

 

Oxford handbook of international business / edited by Alan M. Rugman and Thomas L. Brewer.

REF HF1379 .O996 2001

 

 

A series of essays that review international business done by the best in the field. Covers a variety of concepts and theories that are integral to the field, such as multinational enterprise, political and policy environment, and strategy for multinational business. Also covers a range of countries.

Reviews: Choice 2/1/2002; Reference and Research Book News 2/2003

 

 

Understanding the Census : A Guide for Marketers, Planners, Grant Writers and Other Data Users / Michael R. Lavin

REF HA 201 1990

 

 

Focuses on the 1990 Decennial Census of Population and Housing, but it explains the information in it, as well as thoroughly explaining the methodology, rationale, and processes. Would be a good guide to help people understand the census, despite the data being somewhat out of date.

Reviews: Choice 11/1/1996

Recommended to purchase to update this: Industry Research Using the Economic Census : How to Find It, How to Use It / Jennifer C Boettcher; Leonard M Gaines

 

Cheap : the real cost of the global trend for bargains, discounts & customer choice / David Bosshart.

HF5415.32 .B6713 2006

This book asks when cheap is too cheap, as it delves into marketing ploys and schemes to give illusions of service, manipulation of customers, and poor treatment of employees. Not only does the book cover this questionable business behaviors, it also provides advice to avoid these negative behaviors.

Reviews: Reference and Research Books 5/1/2006; Choice 7/1/2006

Ethical marketing / Patrick E. Murphy

HF5415 .E796 2005

This book covers ethical topics in a wide range of business related topics, such as ethical reasoning approaches, targeting and research, marketing decision making, and personal selling and sales management. Also delves into issues related to marketing on the internet.

Reviews: Choice 5/1/2005

Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank.

HF5415.1263 .F86 2004

This book details research performed between 1978 to 1997 covering a variety of marketing related topics, such as buyer-seller relationships, use of computers in business, channel management and development, and advertising. This book uses technical jargon at times.

Reviews: Reference and Research Book News 5/1/2004; Choice 7/1/2004

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson.

HF5415 .L477 2007

The internet is a widely popular and important tool today, especially in marketing, and this book covers a wide range of internet related marketing tools, such as: podcasts, telecommuting, and direct marketing through websites. The book also covers some traditional methods, as it updates from a 1983 edition, as it is out to show ways to get big results on little budgets.

Reviews: Library Journal 4/15/2007;

The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.

HF5415.2 .H286 2006

The book describes many traditional and newly developed marketing techniques for data analysis of marketing research, as well as covering data collection. The book is split into four parts, covering foundation design, data collection methods, basic and advanced data analysis and modeling, and conceptual applications.

Reviews: Reference and Research Book News 11/1/2006; Choice 1/1/2007

Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / Winslow "Bud" Johnson.

HF5415.13 .J5878 2004

Written by the president of Stamford Marketing Group, the book is split into two parts: the first part is marketing case studies, using real products which names may be familiar to most, and the second part is hypothetical marketing plans. The book helps understand what goes into a successful marketing plan, through these examples.

Reviews: Library Journal 6/15/2004; Reference and Research Book News 11/1/2004; Choice 2/1/2005